+64 (7) 55555 444

Mon - Sat 8.00 - 17.00

Te Puke, Bay of Plenty

About us

Who we are

We are Experience Te Puke Kiwifruit Capital of the World. Our mission is to celebrate Te Puke's incredible legacy as a global agricultural powerhouse and to share the rich stories of the people and communities that made it all possible.

Experience Te Puke

Kiwifruit Capital of the World

Our Story

About Us: Experience Te Puke Kiwifruit Capital of the World

For generations, Te Puke has been globally recognized as the “Kiwifruit Capital of the World.” This isn't just a title; it’s a legacy built on the grit, innovation, and fertile lands of our community. We are passionate locals who came together with a singular vision: to create a permanent home for this story.

Our new home is in the historic Capitol Theatre, a fitting location that places our heritage right in the heart of town. We are more than a museum. We are a dynamic, interactive destination designed to engage locals and visitors alike. Through a series of vibrant exhibitions, we will trace the kiwifruit’s journey from the ‘Chinese gooseberry’ to the global powerhouse it is today.

More Than Just a Fruit
While the kiwifruit is the star of our story, our purpose is to celebrate the entire Te Puke district. This includes the nine distinct surrounding communities of Manoeka, Te Matai, Rangiuru, Waitangi, Paengaroa, Maketū, Pongakawa, Pukehina, and Ōtamarākau.

We are building a platform to honor the unique contributions and heroes of each community. Our innovative approach will ensure that the centre is a living network, with resources and stories from each area circulating to create a living, breathing connection across the district.

We believe Te Puke’s greatness comes from the collective strength and spirit of its people. We invite you to join us in celebrating our shared history and building a future we can all be proud of.

Our Story: A Community’s Vision

For generations, Te Puke has been globally recognized as the “Kiwifruit Capital of the World.” This isn't just a title; it’s a legacy built on the grit, innovation, and fertile lands of our community. We are passionate locals who came together with a singular vision: to create a permanent home for this story.

Sue Matthews, CHAIR

Contact us

We invite you to join us in celebrating our shared history and building a future we can all be proud of.

Get in touch

+64 (7) 445 521 455

Visitor center

131 Jellicoe Street, Te Puke